Global research firm Gartner defines metadata as “information that describes various facets of an information asset to improve its usability throughout its life cycle. Metadata offers a company a level of control over what's seen when its content appears in search engine results and shared on social media and other enterprise programs.Ī handful of studies have quantified how much time it takes employees to search for data - as much as two hours daily.There are three kinds of metadata: descriptive, structural and administrative. Metadata provides additional information about other data.Since then, metadata has become integral in virtually every digital system that handles content. In 1995, the Dublin Core Metadata Element Set identified 15 elements common to most types of digital information: contributor, coverage, creator, date, description, format, identifier, language, publisher, relation, rights, source, subject, title and type. Metadata also has major implications in the universes of information-sharing, usage rights and content reuse. Likewise, the metadata in a photograph allows an image to be properly categorized and easily found in a digital asset management (DAM) system. In fact, metadata is mainly designed to be machine-readable - for example, metadata for a web page helps search engines understand and categorize pages - and is invisible to the casual site visitor. Metadata is frequently described as “data about other data.” Whether detailing the contents of a web page, the technical details of an image, or information about an asset's usage rights, metadata provides additional information that facilitates data management so assets can be located and used more efficiently. But regardless of type, the purpose of metadata is the same: It helps businesses more easily find and use their resources amid ever-growing volumes of data. Meanwhile, content management systems and digital asset management systems are built around structural metadata, which provides such information as how a document is organized or how an asset has been used. For example, nearly every modern digital camera captures technical metadata for each photo, such as where and what time it was taken and its dimensions. Other types of metadata surround us, too. Unseen by the casual visitor, these tags, collectively known as metadata, can be crucial to improving page visibility on search engines and social media. East, Nordics and Other Regions (opens in new tab)īuried in the source code of most web pages are a series of tags that describe their contents.
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